Referral Rates Down? Try These Simple Tricks!

For a lot of companies, referral rates are a major source of new business. Referrals to your company can stem from word-of-mouth marketing or even from SEO, content marketing and social media. Your content strategy is key to giving you referral rates a boost. This is the best way to spread word about your business and potentially generate more traffic. If you haven’t already done so, it’s time to build a referral program.

Once you’ve done that, you can take the following steps into consideration.

Start Spreading the Word About Your Referral Program

You can’t expect to increase referrals if no one knows you’re even looking for them. You’d be surprised to learn what customers are willing to do if you simply ask. Of course, it’s not always that easy, but it does help. You should begin by informing your current and past customers, as well as your social media followers about your program.

SEO companies recommend dipping into your current customer base for referrals because they already have a history with your brand. They’ve purchased your products or services and if they liked it, they’re more likely to pass on the word about your company. The same goes with your online following. Social media can be a gold mine – anyone who’s following you has shown interest in your business. This means they may be willing to tell their family and friends about you.

Email marketing campaigns and social media marketing strategies are great tools for promoting referrals to companies.

Promote Referrals Before Purchases

A lot of companies focus on asking for referrals from paying customers. But in reality, you don’t need their money to get a good lead. Let people know they can refer others to your company without buying anything, and that they will still get the referral reward. Heck, this may even get them to finally commit to a purchase!

Reward the Advocate and the Friend

It’s not common for businesses to reward both the advocate and the friend they refer to the company. This is known as a two-sided incentive. Rewarding both parties will give them reasons to follow through and purchase from your business. It will also keep the referral process going – the friend of the advocate could earn double rewards by buying from you and then referring another friend to your organization.

Make Your Incentives Compelling

One way to pull this off is to make your incentives very enticing. Some opt to give the friend of the advocate a bigger reward, so they’ll follow through with their purchase. This also makes the referrer feel as though they’re looking out for their best buds. The incentives you offer could be a 50 percent discount on the purchase, a free product or service or something entirely different. Test out different offers to see what works the best. An SEO company can help you determine the incentives to offer and how to market them.

Make Your Referral Program Front and Center

You can do this by featuring it on your main website and on all of your social media profiles. Let it be known that you’re offering great rewards for referrals. The more people that see it, the better your referral rates will be. People today are always looking for deals and to share their experiences with brands. An SEO professional can help your company by designing the ads for your referral program. The more visible and prominent your ads are, the more likely they will be seen.

So what are you doing to boost referral rates in your business?

Be Your Own Patient Advocate Before Surgery

When planning for surgery it is useful to learn the art of being your own patient advocate. Today’s health and wellness industry has made it easy for us to obtain information to ensure we receive quality care. When we do our own thorough research ahead of time we can feel confident about having a positive surgery outcome.

How to be a patient advocate in navigating health insurance:

It is important to have a full understanding of your health insurance plan. Here are some of the things I learned this past year:

· When in need of a new insurance plan seek out a local insurance broker to help sort out the best plan for your specific needs. Free of charge, they help us attain emotional health about the coverage we choose. These agents know which plans do not raise their rates yearly, which ones are most appropriate to choose with pre-existing conditions, and which plans will be available long-term.

· Whenever you receive a new insurance plan you need to become your own patient advocate by reading through the policy right away. This will inform you if they have placed any restrictions on covering any of your current medical conditions. You do have 30 days to cancel the plan if you find the policy unacceptable.

· If a situation presents where you are not able to pay your medical bill you can make alternative payment arrangements. Those with financial hardships are able to reduce their hospital fees or perhaps waive them entirely.

How to be your own patient advocate for medical visits:

· The health and wellness industry has been great at educating us how to prepare ahead of time for a medical visit. Most of us have already experienced the value of writing down our questions before the visit. To optimize your limited time with the doctor I advise asking your practitioner only those questions they themselves can answer. As my own patient advocate I have learned to query other staff with the remainder of my questions. For example:

1. Direct inquiries about pre-post surgery issues to the surgery scheduler.

2. Ask the front desk staff how to obtain the morbidity & mortality statistics for the doctor and hospital.

· The health and wellness industry has encouraged us to have a trusted person with us during the medical visit. When another is present it allows them to become your patient advocate. I have found their presence vital since way too often my trusted friend brings up issues I failed to mention. It helps me take care of my emotional health when the trusted person is my scribe and documents the doctor’s comments.

· When you need a physician to submit a form (or write a letter) on your behalf it is best to prepare ahead of time. Here are a few examples:

1. When requesting a temporary handicapped parking permit find out ahead of time if the DMV requires you to download their form. If not, draft a letter with your request for the doctor to sign.

2. Whenever you need the doctor to write a letter confirming a medical condition it is best to become proactive as your own patient advocate. Arrive at the medical visit with a sample letter which includes all the pertinent information so you leave with it in-hand.

3. When you need a medical test ordered at another facility come prepared with the name of the facility and FAX number where the request can be sent.

When you follow these guidelines chances are greater you will leave the visit with total confidence that your needs are being handled.

How to be your own patient advocate before and after surgery:

· Know that you can request an early morning surgery when necessary. In taking care of your health and wellness inform the surgery scheduler of needs for early morning surgery if you have health issues that would be compromised when pre-surgery requirements forbid the intake of food or water. Prior to surgery it is best to take care of your emotional health and speed up the time your body is without nourishment.

· It is desirable to have a trusted friend stay in your hospital room overnight. If something unusual presents they can be of immediate value. Today hospitals have a chair that folds down into a bed for these specific purposes.

How to be your own patient advocate in finding the best surgeon:

· The health and wellness industry has made it easy for us to do research online. In your inquiry, seek out the latest state-of-the-art surgery technologies. After studying the various options you are more ready to select a surgeon.

· Search for doctors that use minimally invasive surgical techniques to reduce pain, restore mobility, and promote a quicker return to normal activities.

· In being your own patient advocate you may find the need to look outside your local area for a surgeon. Surgery is an invasive medical procedure. It is in your best interest to feel confident you will receive the highest quality of care.

· I encourage you to inquire how experienced your potential surgeon is. You want someone who has done the procedure hundreds of times to ensure the best outcome.

Hopefully you feel more feel confident about being your own patient advocate when planning for surgery. There are countless online resources available to help sort through the maze of information. Use these guidelines when seeking out what is available and you will find balance in your emotional health.

Seven Splendid Reasons Why You Should Hire a Buyer’s Advocate

Buyers advocates or buyers agents are capable real estate professionals who are hired by people interested in buying property. Unlike traditional real estate agents, buyers advocates only work for purchasers. Their goal is to achieve the best possible purchase price for their clients, as well as make sure their rights are being respected.

Life in the 21st century is hectic, and today, the amount of people taking advantage of a buyer’s agent is increasing steadily. Because of their busy schedules they count on the exclusive services of these experts to help them find and buy the property of their dreams, regardless if this is a condo, a townhouse, a single detached home, an apartment, or a commercial building.

One of the main reasons why property purchasers hire buyers advocates is because it will save them time and money. Other motives are:

1. Familiarity with the region

A proficient property buyer’s advocate is familiar with the areas their clients are interested in. They know exactly what properties are in demand, what amenities are available, where the schools are, the local property values, and much more.

2. Locating suitable properties

Buyers advocates review hundreds of properties each week. They will also inspect as many listed homes as they can to acquire a feel of what is available on the current market. Their clients do not have to spend hours researching the property listings on the Internet or in newspapers, nor do they have to run all over the area to view properties. A buyer’s agent will do the preliminary work for them and present them with a shortlist.

3. Finding properties before they are listed

Through their professional contacts, buyers advocates often locate properties before they are officially listed. Many times, they also hear about silent sales, which purchasers without a buyer’s agent would miss out on. Although most sellers will list their home, some prefer to keep their property sale quiet. Some sellers do not want to deal with invasive home inspections and open houses, while others want to save on advertising costs.

4. Increased selection

As established buyers advocates have a full range of real estate to choose from, and have access to these properties’ information, they are able to find more suitable homes or commercial building than their clients would on their own.

5. Taking care of prep work

Buying property is more than shaking hands and handing over a set of keys. Buyer’s agents also act as liaisons between their clients and property valuers, building inspectors, pest consultants, surveyors, contractors and everyone else involved in the buying process. They also make sure their clients receive good value for their money.

6. Performing negotiations

The members of a buyer’s agency are trained to negotiate. Using a variety of techniques and strategies, they will discuss and bargain with real estate agents until their clients will receive the best possible deal.

7. Professional connections

Most property buyers advocates deal with solicitors, financial institutions, building inspectors, contractors, and other professionals involved in the purchase of real estate. Because they have such an extensive network of professional connections, these property agents can recommend reliable craftsmen who will charge competitive rates to their clients. Renovations or upgrades will be affordable and finished in no time.

With the help of a buyers advocate agency, you too can find affordable property in your preferred neighborhood!